As the utility industry evolves, customer relationship management (CRM) and customer experience (CX) technology have become increasingly important. From what I’ve witnessed, these technologies are designed to help utility companies better understand and engage with their customers, providing a more personalized and satisfying experience.
The need for businesses to invest in CX platforms and solutions is significant for them to be successful. Here are my top 10 trends in customer experience to help you plan your CX solutions and platforms appropriately.