Happening Close to Home - SoftClouds Attends CXAUTO

[SAN DIEGO, CA] — SoftClouds, based in San Diego, is pleased to announce that Balaji Ramachandran, our Founder & CEO, and Brian Friedman, our GVP of Sales, will attend CXAUTO in beautiful Marina del Rey, CA from June 20-21, 2023. CXAUTO is the only summit series dedicated to uniting automakers and dealerships to discuss excellent customer experience strategies that deliver seamless omnichannel shopping, buying, and aftercare experiences to exceed ever-increasing consumer expectations.

Balaji is well-known as a technology and CRM expert in the industry and is responsible for business development, channel sales, and operational aspects of SoftClouds. Balaji has been holding this position since February 2005. At SoftClouds, Balaji has been innovating in building effective and efficient customer relationship management (CRM) solutions for enterprise and mid-market clients. He has over three decades of experience in technology, business development, and operations.

“I’m excited to attend CXAUTO this year. SoftClouds has worked with several top automotive manufacturers. I look forward to hearing about new customer strategies, retail innovations, EV marketing and sales acceleration, and other CX related topics” says Balaji.

Brian has an impressive background in technology, business development, corporate management, and sales. Over the years, he has been responsible for the creation and growth of numerous technology-based companies. Brian has also been very successful with developing long-term relationships, especially ones that have resulted in double-digit sales growth and continuing business expansion. 

“CXAUTO is the premiere event to learn about data-based CX strategies, a customer-centric culture, and future-driven technologies. I know firsthand the challenges with supporting the balance between customer retention while attracting new clients with innovative solutions” says Brian.

SoftClouds has implemented Oracle and Salesforce solutions for multiple automotive clients worldwide. If you’re a developer, architect, or an enterprise and would like to understand more about the innovative CX implementations by SoftClouds, BalaJI and Brian would be happy to connect with you to discuss our implementations, technology, and solution development services.