Logistic Firm - Oracle Marketing Cloud & Oracle Engagement Cloud - SoftClouds.

Logistic Firm - Oracle Marketing Cloud & Oracle Engagement Cloud - SoftClouds

About the Client

The client is a worldwide logistics firm that provides services for ocean freight consolidation, air freight, and over-the-road delivery of products and commodities and storage space for corporations and individuals. Highly qualified logistics specialists meet customers’ demands and employ innovative technologies to design shipping solutions.

Challenges

Before implementing SoftClouds’ solutions, the client encountered various challenges like poor prospect/contact management, along with the following:

  • Tangible campaign process increased cost/time
  • Inefficient integrations of systems
  • Complicated multi-org structure and hierarchy
  • Issues with data visibility across systems
  • Unfulfilled lead to opportunity conversion
  • Cumbersome setup of business units and territories

Solutions

SoftClouds provided a comprehensive 360-degree solution that was innovative and utilized a variety of platforms, including Oracle Marketing Cloud and Oracle Engagement Cloud We engaged in the design, architecture, and implementation of better business processes, including:

  • Streamlined contacts management through web form submissions
  • Implemented real-time lead creation process through 15 different websites
  • Digitalized the campaign process
  • Incorporated end-to-end integration between various cloud and on-premise systems
  • Automated lead process through OMC
  • Built reports and dashboards
  • Configured organization hierarchy with multiple business units
  • Established territory management for better org structure

Outcomes:

The SoftClouds implementation was a huge success. We completely transformed the client’s operations and brought them to state-of-the-art standards. As a result of our innovative solution, the client achieved the following benefits:

  • Improved prospecting and lead management
  • Increased and improved revenue opportunities
  • Automated lead scoring to identify high-quality leads
  • Resource management that helps maintain reporting hierarchy
  • Real-time data synch between multiple systems
  • Graphical data representation for quick decision-making, accessible, competitive analysis

SoftClouds team’s solution transformed the client’s operations by giving their customers a state-of-the-art experience. The innovative solution leveraged Oracle Marketing Cloud and Engagement Cloud automating lead scoring, as well as helped the client identify high-quality leads and improve their revenue. Many thanks to the SoftClouds engineers for delivering this solution, meeting our client’s schedule, and transforming their business.

- David Vindiola, Director, Project Management Office