The client is a global automotive manufacturer with over $43.40 billion in global sales. The company is one of the global leaders in developing products and services for the construction sector. Its primary marketing arguments are safety and its European heritage and design.
Before implementation of SoftClouds’ solutions, the client encountered various challenges like having two different systems for their marketing and e-commerce functions, along with the following:
- eCommerce wasn’t available on mobile platforms due to the limitation of Salesforce Classic
- Security breach during order checkout
- Not able to advertise online effectively
- No real-time inventory