Logistics | Oracle Engagement Cloud
Background:
The client is a worldwide logistics firm that provides services for ocean freight consolidation, air freight, and over-the-road delivery of products and commodities and storage space for corporations and individuals. Highly qualified logistics specialists meet customers’ demands and employ innovative technologies to design shipping solutions.
Challenges:
Before implementing SoftClouds’ solutions, the client encountered various challenges like poor prospect/contact management, along with the following:
- Tangible campaign process increased cost/time
- Inefficient integrations of systems
- Complicated multi-org structure and hierarchy
- Issues with data visibility across systems
- Unfulfilled lead to opportunity conversion
- Cumbersome setup of business units and territories
Solutions:
SoftClouds provided a comprehensive 360-degree solution that was innovative and utilized a variety of platforms, including Oracle Marketing Cloud Cloud (OMC) and Oracle Engagement Cloud (OEC) We engaged in the design, architecture, and implementation of better business processes, including:
- Streamlined contacts management through web form submissions
- Implemented real-time lead creation process through 15 different websites
- Digitalized the campaign process
- Incorporated end-to-end integration between various cloud and on-premise systems
- Automated lead process through OMC
- Built reports and dashboards
- Configured organization hierarchy with multiple business units
- Established territory management for better org structure
Outcomes:
SoftClouds implementation was a huge success. We completely transformed the client’s operations and brought them to state-of-the-art standards. As a result of our innovative solution, the client achieved the following benefits:
- Improved prospecting and lead management
- Increased and improved revenue opportunities
- Automated lead scoring to identify high-quality leads
- Resource management that helps maintain reporting hierarchy
- Real-time data synch between multiple systems
- Graphical data representation for quick decision-making, accessible, competitive analysis
SoftClouds team’s solution transformed the client’s operations by giving their clients a state-of-the-art experience. The innovative solution leveraged OMC and OEC, automating lead scoring, helping clients identify high-quality leads, and improving their revenue. Many thanks to the SoftClouds engineers for delivering this solution, meeting our client’s schedules, and transforming their businesses.