Industrial | Oracle Engagement Cloud

Industrial Oracle Engagement Cloud


The largest private-held designer, marketer, and producer of the best tile and natural stone in the United States. Their expertise includes providing one of the most comprehensive interior and exterior products for both residential and commercial enterprises.


Before implementing SoftClouds’ solutions, the client encountered various challenges like handling outdated sales processes and systems, along with the following:

  • Longer processing time for SFA and marketing
  • No proper tool to sync customer data
  • Unproductive campaign management systems increased operational costs
  • Legacy company running all processes through ERP (JDE)
  • Distributed Salesforce had no accountability on activities, prospects, and customers
  • All quotes and orders were processed by the help desk, which created huge bottlenecks
  • Absolutely no guidelines on discounts – no deal was turned down


SoftClouds provided a comprehensive 360-degree solution that was innovative and utilized a variety of platforms, including Oracle Engagement Cloud and Oracle CPQ Cloud. We engaged in the design, architecture, and implementation of better business processes, including:

  • Accelerated sales growth
  • Optimized and efficient marketing campaigns
  • Effectively manages customer data with CDM
  • Synced customer profiles between sales and service
  • Implementation of an automated service module for effective customer service
  • Opportunity-quote-order process was transformed into a more efficient system
  • Better view of how the quotes are progressing
  • Multi-language support
  • Responsive web design and multi-device support
  • Pricing module based on customer and country
  • Integration with:
    • Oracle ERP marketing, and CPQ Cloud
    • Inventory management system
    • Microsoft Outlook
    • CX Mobile


SoftClouds efficiently organized the client’s sales and services management systems, bringing the clients’ operations up to date as a consequence of the project’s success. As a result of SoftClouds’ innovative solution, the client gained these benefits:

  • Effective sales campaign methodology that helps get qualified leads
  • Automated lead scoring process to focus on qualified leads for better revenue
  • De-duplication of data with CDM
  • CPQ as product master helped in product management, inventory, and reorder processing
  • Common products for sales and service
  • Increased sales volume due to mobility – anytime/anywhere
  • Automated service management helped resolve customer issues
  • Faster quote generation, thus improving sales
  • Error-free quotes
  • Dynamic product selection