Logistics | Oracle Engagement Cloud

Logistics Oracle Engagement Cloud


The client started as a one-truck operation in 1927 and has transformed into an integrated network of 5 sister companies. It provides relocation, logistics, warehousing, and freight forwarding services to businesses, households, and military customers worldwide, with wholly-owned assets in Hawaii, Alaska, Guam, and the Mainland. The client provides accessible, affordable, and safe transportation of goods, as well as office and industrial moving, large installation projects, and freight services.


Before implementing SoftClouds’ solutions, the client encountered various challenges like handling outdated sales processes and systems, along with the following:

  • Poor prospect/contact management
  • Tangible campaign process increased cost/time
  • Inefficient system integrations
  • Lack of graphical reports caused obscurity in management oversight
  • Complicated multi-org structure


SoftClouds provided a comprehensive 360-degree solution that was innovative and utilized a variety of platforms, including Oracle Engagement Cloud (OEC). We engaged in the design, architecture, and implementation of better business processes, including:

  • Streamlined contact management via web form submission
  • Implemented real-time lead creation process via different websites
  • End-to-end integration between cloud & on-premise systems
  • Configured organization hierarchy with multiple business units & territories
  • Automated lead process via OMC (Eloqua) to OEC
  • Digitized campaigns; built reports & dashboards


SoftClouds efficiently organized the client’s sales and services management systems, bringing the clients’ operations up to date as a consequence of the project’s success. As a result of SoftClouds’ innovative solution, the client gained these benefits:

  • Improved contact & lead management
  • Increased & improved revenue opportunities
  • Automated lead scoring to identify high-quality leads
  • Resource management maintains reporting hierarchy
  • Real-time data sync between multiple systems
  • Graphical data representation for quick decision making


"SoftClouds team's solution transformed the client’s operations by giving their clients a state-of-the-art experience. The innovative solution leveraged OMC and OEC, automating lead scoring, helping clients identify high-quality leads, and improving their revenue. Many thanks to the SoftClouds engineers for delivering this solution, meeting our client's schedules, and transforming their businesses."