Automotive | Salesforce

Automotive Salesforce


The client is a global automotive manufacturer with over $43.40 billion in global sales. The company is one of the global leaders in developing products and services for the construction sector. Its primary marketing arguments are safety and its European heritage and design.


Before implementation of SoftClouds’ solutions, the client encountered various challenges like having two different systems for their marketing and e-commerce functions, along with the following:

  • eCommerce wasn’t available on mobile platforms due to the limitation of Salesforce Classic
  • Security breach during order checkout
  • Not able to advertise online effectively
  • No real-time inventory


SoftClouds provided a comprehensive 360-degree solution that was innovative and utilized a variety of platforms, including Salesforce and HubSpot. We engaged in the design, architecture, and implementation of a new solution for better business processes, including:

  • Built a UI/UX solution & optimized Salesforce for mobile e-commerce
  • Accomplished Google Ad/Merchant & integrated with Feedonomics
  • Integrated Filmmaker & Salesforce eCommerce for real-time inventory
  • Integrated HubSpot & Salesforce B2B commerce for dynamic lead generation
  • Implemented reCAPTCHA


SoftClouds was able to efficiently reorganize and bring the client’s processes up to date to ensure the project’s success. As a result, the client obtained these benefits:

  • Increased revenue via the addition of the mobile e-commerce channel
  • Secured customer payment data rate
  • Increased lead generation in several folds
  • Improved bottom line via real-time inventory management
  • Increased brand awareness & sales

This company wasn’t able to provide e-commerce on mobile platforms due to the limitation of Salesforce Classic, and they were unable to provide real-time inventory. My team created a successful UI/UX solution, optimized Salesforce for mobile e-commerce, and increased the company’s revenue by enabling them to provide real-time inventory management.

- Nixon James, Salesforce/DevSecOps Practice Director