Siebel continues to redefine what longevity and innovation mean in enterprise CRM. Once viewed through the lens of legacy, it now stands as a renewed powerhouse driving intelligent transformation across industries. The Siebel CRM European Summit reflected this evolution through stories of modernisation, AI integration and strategic reinvention that position Siebel as a platform built for the future. The conversations and showcases reinforced how Siebel continues to deliver measurable business value while evolving with clarity and intent.
The Siebel CRM European Summit set a strong direction for the year ahead. The insights, product vision and customer success stories shared at the event have created a clear roadmap for the Siebel community. As we move into 2026, these outcomes pave the way for stronger collaboration, smarter innovation and deeper enterprise impact across customers and partners. Siebel is advancing with purpose and the ecosystem around it continues to grow with confidence and momentum. The energy and alignment witnessed at Frankfurt signal a future of renewed growth and meaningful progress for the entire Siebel landscape.
Summit Details
The Summit took place in Frankfurt, Germany, on 21–22 October 2025, bringing together customers, partners, product strategy teams and thought leaders from the Siebel ecosystem. The two-day event featured keynotes, breakout tracks, customer panels, and networking sessions that highlighted a single, clear message - Siebel is evolving with intent and direction and the community is shaping its next chapter with focus and collaboration.
Five Key Takeaways:
1. Modernising Siebel Without Losing Momentum
One of the strongest themes of the Summit was how organisations are modernising their Siebel deployments by moving to cloud, adopting containers or micro-services, and enhancing the user experience while maintaining uptime and business continuity. Many enterprises continue to evolve their Siebel systems through tactical and incremental steps, ensuring continuity while innovating with purpose.
- Live Siebel deployments are being migrated to Oracle Cloud Infrastructure (OCI) while maintaining core operations.
- Adoption of container-based runtime enables flexibility in scaling and maintenance.
- Modern UI layers are being introduced for mobile-friendly experiences without backend rewrites.
- API-based integrations are connecting Siebel with analytics, AI and digital service tools for new business value.
My thoughts: Siebel can remain powerful when innovation is built on stability and experience.
2. AI + Data: From Insight to Action
Another major insight was the acceleration of intelligent automation through AI, analytics and data-driven CRM operations. Organisations are turning information into action, transforming Siebel data into predictive, proactive and personalized experiences.
- Embedded analytics now provide real-time recommendations to service agents.
- Predictive models guide next-best actions, reducing churn and identifying growth opportunities.
- Natural language tools are being integrated to improve agent productivity and customer self-service.
- Closed-loop learning enables continuous optimisation of business models within Siebel.
My thoughts: Data and Intelligence together create a decisive edge in customer experience.
3. People-Centricity in a Tech-Driven World
A recurring reminder from the Summit was that meaningful transformation begins with people -customers, employees and partners. Technology creates the foundation, yet the real progress happens when people adapt, collaborate and innovate together.
- User-experience design now focuses on field and service users as much as customers.
- Training programs empower teams to leverage the full potential of modern Siebel features.
- Cross-functional collaboration ensures alignment between business and IT goals.
- Change leaders and advocates are helping build Siebel-first mindsets within organisations.
My thoughts: Technology amplifies people and people sustain transformation.
4. Ecosystem and Partner Synergy
A standout theme was the strength and vitality of the Siebel ecosystem. Collaboration among customers, integrators, and partners is shaping new innovation models and shared growth.
- Partner-driven sessions demonstrated how ISVs and SIs accelerate transformation with add-ons and accelerators.
- Customer stories showed how integrators guide cloud migrations and architecture modernisation.
- New marketplace models are emerging to extend Siebel with connectors, analytics, and domain solutions.
- The community actively exchanges assets, templates, and best practices to shorten transformation cycles.
My thoughts: Success in enterprise CRM depends on an ecosystem that grows, innovates and learns together.
5. Sustainability and Business Resilience
The final takeaway was the importance of resilience and long-term business readiness. The Summit highlighted Siebel’s role in delivering operational stability, agility and efficiency that enable enterprises to thrive in changing environments and adopting new innovations without disruption.
- Cloud architectures strengthen uptime, disaster recovery, and business continuity.
- Efficiency-focused improvements drive better resource utilisation and cost control.
- CRM dashboards now include sustainability and lifecycle metrics for smarter decisions.
- Modular architectures future-proof investments and reduce the need for large-scale rewrites.
My thoughts: Sustainable CRM means being ready, adaptable and capable of evolving with the business.
Industry Participation - Built for Vertical Impact
The Summit offered a wide view of how Siebel is being applied across industries with distinct operational needs. Each sector demonstrated how the platform adapts to its own rhythms, challenges and transformation priorities. Whether the goal is efficiency, intelligence, compliance, resilience, or customer experience, the sessions showed that Siebel continues to meet enterprise expectations with reliability and purpose.
#1 - Manufacturing:
Manufacturing leaders shared how Siebel supports high-velocity operations, field service and asset lifecycle management. In manufacturing, the customer experience extends to machines, technicians and service outcomes.
- Siebel schedules and manages global field service operations with precision.
- IoT-driven insights trigger service events automatically from equipment data.
- Parts logistics and warranty claims are managed within unified CRM workflows.
- Analytics help predict service needs and enhance asset reliability.
My thoughts: Siebel enables manufacturers to shift from reactive maintenance to predictive value delivery.
#2 - Financial Services:
Sessions in financial services highlighted Siebel’s ability to support regulated, data-intensive environments while maintaining agility and compliance.
- Client profiles, KYC/AML processes, and advisory workflows are managed within Siebel.
- Integrated analytics enhance credit, segmentation, and lifecycle forecasting.
- Core banking and policy systems connect seamlessly with CRM workflows.
- Regulatory reporting is strengthened through audit-ready processes.
My thoughts: Modern CRM in financial services can deliver both control and adaptability in equal measure.
#3 - Utilities and Energy:
The utilities and energy industry is undergoing transformation through digitalisation and customer-centric models and Siebel is anchoring this change.
- Siebel manages asset portfolios, networks, and service interactions with reliability.
- Grid data connects directly to CRM workflows to enable responsive service.
- Mobile apps and portals empower customers through self-service and transparency.
- Analytics optimise demand, engagement, and lifetime customer value.
My thoughts: In utilities, CRM drives the transition from infrastructure management to customer-focused service excellence.
#4 - Healthcare
The healthcare industry is rapidly evolving through digital data, smarter decision-making, and more connected patient experiences - and platforms like CRM help drive this transformation.
- CRM brings clinical, operational, and patient data together into one dependable system.
- Care teams get clear, actionable insights to make faster and more informed treatment decisions.
- Collaboration across hospitals, labs, and partners becomes easier, improving coordination and patient outcomes.
- Analytics help identify patterns and optimize care pathways, leading to better quality and efficiency.
My thoughts: In healthcare, CRM shifts the focus from isolated systems to a connected, insight-driven patient experience.
Across the industries represented at the Summit, one theme stood out. Siebel continues to scale across diverse operational models, adjusting to each sector’s depth, pace and expectations. Whether the focus is service efficiency, regulatory strength, asset intelligence or customer engagement, the platform has shown it can adapt, integrate and elevate outcomes with consistency. This reinforced the belief that Siebel remains a dependable foundation for enterprise growth and transformation across varied domains.
My Reflections on the Summit
- Uday Kumar Javangula, Product Manager, SoftClouds
As I reflect on this Summit, three ideas stand out.
- First, Siebel’s continued evolution shows that modernization is a transformation strategy built on continuity, intelligence and purpose.
- Second, the convergence of AI, data and process automation is shaping a new era of CRM value, creating systems that think, respond and adapt in real time.
- Third, meaningful transformation happens when technology and people move forward together with shared goals and commitment.
The Summit reinforced that progress in CX is achieved through collaboration and alignment across teams and technologies.
“As a long-standing Siebel innovation partner, SoftClouds sees the insights from the Frankfurt Summit as a launchpad for 2026. The vision shared by Oracle and the broader Siebel community aligns closely with our focus on modernising experiences, strengthening intelligence and delivering meaningful enterprise outcomes. This direction reinforces our belief that Siebel remains a strategic enabler for digital excellence.
We are ready to help our customers translate these insights into action, innovation and measurable success. Our goal is to guide enterprises toward practical transformation that drives impact and positions them for sustainable growth throughout the year ahead.”