The invasion of mobile devices into our lives isn’t a new story. Our dependency on these devices is all inclusive with our everyday on the go demands, and more importantly business demands in which our mobile devices have to deliver. Hence, mobile user experience turns out to be the most important customer touch point today and a primary reason for retention or rejection.
Recognizing the shift in user preferences, the ever growing variety of devices and their varying hardware and software features, Oracle created a competent, niche user interface for Siebel applications : Open UI. The prebuilt features are deployable across a multitude of devices from desktop to smartphones and tablets with a range of browsers and an array of operating systems driving them. Siebel Open UI is an easily comprehensible and configurable transformation of Siebel to modern day demands.
By shifting its focus to a responsive web design (RWD), Siebel CRM offers a single customer experience-centric solution deliverable across multi-channels like on the go mobile services, social apps and platforms, and of course the more conventional on-the-premise requirements catering to the complete CX portfolio that’s easy to deploy and configure for a variety of clients.
Respecting the requirements of modern enterprises, the strategy for Siebel Open UI is clearly focused on maintaining Siebel CRM relevance and the capability to leverage Siebel on any browser across any device whilst keeping Siebel’s best in class robust functionality. It’s no wonder that Siebel Open UI responsive design is disrupting native mobility as long-established Siebel customers can preserve their investment, and veteran Siebel practitioners are empowered more than ever before.
The customization and branding championed within the last year by means of Siebel 15 along with Siebel’s projected roadmap of future investment ensure that the future is wide open for the technology. Siebel evangelists should take comfort that these game-changing releases will bolster preservation of CRM market share.
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